[News Viscovery]
Vienna / Austria, April 2011 With strong net revenue growth, the Vienna-based Viscovery had one of the best financial years in its history. The Austrian data mining specialist & SOM expert cites its licensing business, which makes up over 70% of sales, as the reason for their growth. Over 90% of Viscovery's business takes place internationally. In addition to Australia and Japan, the company extended its business to Arab countries in the last year. Besides financial services and telecommunications, Viscovery successfully positioned itself in the life sciences by building on positive synergy with its parent company, Biomax Informatics AG.
Selected new customers include: National Australia Bank, Insurance Australia Group, Etisalat Group (Emirates Telecommunications Corporation), as well as renowned international research institutes such as the Western Australian Institute of Medical Research, consulting firms like Deloitte and Wolters Kluwer, and many universities.
A particularly elegant example of the use of Viscovery SOMs can be found in the book AsOne by Merdad Baghai and James Quigley, which is listed in the New York Times Top 10 economic books. The book presents eight archetypes of work behavior that have been defined on the basis of clusters created with the Viscovery software.
In the commercial sector, classifications of socio-demographic data or data from social networks are also increasingly used. Users can find an entertaining demo of such a classification on viscovery.net/demos/music-styles, where the visitor can answer a few simple questions to classify his or her preferred styles of music. Viscovery created the demo using a small portion of a data set provided by the Parship online dating service.
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