Use case: Telecommunications

How can a fast-moving, competitive, data-intensive industry stay light on its feet?

Telecommunications services need continuous evaluation and improvement to keep pace in this price-sensitive industry. Personalized customer approach, balanced pricing policies, data quality management, or any other analytic aspect can be effective only with intelligible snapshots of the critical conditions in real-time.

Viscovery solutions provide manageable and intuitive overviews of large data sets. The predictive modeling capabilities help understand customer preferences, predict system performance, and optimize network operations – allowing you to stay one step ahead.

Viscovery solutions are already used successfully in telecommunications for the following tasks:

• Customer segmentation and scoring
• Marketing campaign analysis
• Fraud detection and prevention
• Churn prediction and customer retention
• Customer behavior modeling
• Subscriber analysis
• Customer profitability and lifetime value analysis
• System performance prediction
• Network operations analysis