[News - vnunet]
3.8.2004 (vnunet.com ) - The worldwide customer relationship management (CRM) applications market will clock up sales of $11.4bn (£6.3bn) by 2008, according to recently unveiled market research. IDC found that analytics are becoming critical components of customer management strategies. The analytic components of CRM applications provide businesses with in-depth insight into customer behaviour. The analyst said that worldwide CRM analytic applications software market revenues grew 12.7 per cent to reach a "healthy" $909m (£499m) in 2003.